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The title forms the link on which people may click to go to your website. Often this is the first thing that your potential viewer will read for relevance and is of vital importance.
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Description
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The description appears below the link to your website. If the searcher isn't entirely convinced by the title as above, then they will read this to get a better idea of whether your site is what they wish to view.
As in the example below, if you leave the description blank then Google will insert their own relevance words into the area below the link. Sometimes this can be good, however you can control it.
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Keywords
(see figure below) |
Keywords are the words that people will use to search for your website. For each web page on your website, put careful thought in to what keywords are relevant. For example, your local area, your practice name, "dentist" and even short phrases like "teeth whitening" are applicable.
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Links to your website
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As part of your professional networking and marketing activities, encourage other websites to link to your website. Some search engines rank websites based on the number of links that point to them from other websites.
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Links from your website
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Some search engines rank websites based on the number of links they include to external/third party websites.
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Content
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Include lots of information about your practice and the services you provide on your website as some search engines assess the value of this information in determining how the site is ranked.
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Don't try to cheat
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Search engines have complex and evolving ways to find websites that try to employ tricks to try to boost their rankings. Most often this results in a penalty to the ranking and sometimes your website might even be removed altogether. Ensure your titles, descriptions, keywords and content are precisely what the potential viewer wants to see and don't play any tricks and your ranking will be fair and solid.
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